"We must design for how people behave, not how we would wish them to behave"

― Don Norman

Heyyo, I'm Chidozie Kevin Uba (first name pronounced chee.dough.zeeay). I normally go by 'Kevin' though.

I am a User Experience & Digital Designer currently based in Glasgow, UK where I design for STV.

I have since realised that in every facet of life, we get experiences from the products and devices we use every day which could make meaningful impact in our lives. This makes User Experience Design highly intriguing to me because it aims to provide a positive feeling from these everyday experiences by fulfilling users' needs and providing solutions to problems — Which I can say led me to pursue a career in this field.

Having a BSc in Computer Science and an MSc in User Experience and Interaction Design with Distinction Classification, I have a propensity towards innovative explorations and always eager to expand my skillset. I have worked across several products, designing for web, IOS, Android and other digital platforms.

I cite Don Norman as a role model. His book “The design of everyday things” better made me understand and reflect on design holistically.

Before my master's program, I embarked on a UX design online course on CareerFoundry, obtained a Google UX design specialization certificate and a CalArts Graphic design certificate to enhance my digital and visual design skills.

I have also acquired Google's Agile project management certificate which I carried out to effectively plan, execute, and deliver successful projects. A valuable certificate I also have is Jobberman soft skills training that has enhanced my interpersonal abilities, communication skills and emotional intelligence, enabling me to improve on collaboration, fostering positive relationships and thriving in diverse professional environments.

During my master's program, I developed great interest in user psychology, intrigued about the way people think, feel, and behave - and how products could be designed to enhance people's lives. I have since designed several products on several digital platforms, across different industries that provide value to users.